Digital technology at your service
4 min
Digitalisation is not an option anymore, but a necessity. And that's good news for you.
Digitalisation: the right tools for a business starter
If you're creating a business, you also need to create it in the digital world
Your business is on track, but you shouldn’t neglect the digital tools that will drive your visibility and success. That’s because online is where people will look for the things in which you specialise. More than 93% of Belgians* use the internet every day and about two thirds of them make purchases online, so it's essential to increase your digital intensity. This is a big challenge, especially for small and medium-sized enterprises (SMEs). So take the time to do it properly. The process will be even simpler if you consult our experts. With the right tools and reliable partners, you can get unexpected benefits: welcome to the digital world! A world of great possibility.
Take things step by step
There’s a time and a place for everything. You've put a lot of energy into creating and establishing your business, and you deserve your success. You can start using Google Business Profile so that you get a good ranking in Google search results. Then consider creating your website, which can be a real showcase that sets you apart from the competition. And if needed, include an online store to sell your products or services. You can familiarise yourself with these tools through a free training session from G Digital. But you might still be a bit lost, and that’s understandable. Our experts are here to provide explanations and advice. For example, CentralApp helps you create your website with ease.
Day by day
You've done the work, your business is using the right platforms and the right tools. But you shouldn’t rest on your digital laurels! A website must be updated regularly, always with the aim of increasing your visibility and reflecting your development as closely as possible. And you need to continue strengthening your contacts and your reputation. A customer base is not something you can neglect: you need a constant connection. You can take care of this yourself, or use an external provider.
But digital is not the only game in town. Depending on your field of activity, you can opt for a hybrid model, i.e. a physical location AND digital visibility and services. The transformation can be tricky, but we always help you find the right way forward. Working together, digital technology becomes helpful, even fun.
Digital maturity assessment: time to take stock
Take the DMA questionnaire
Here's a term that will soon become familiar to you: the Digital Maturity Assessment (DMA). This short and effective questionnaire allows you to take stock of your digital maturity and makes it easy for us to guide you towards personalised solutions so that you can continue making progress. Should you review your website, change your payment terminal or strengthen your presence on social media? Simply visit our website and complete the DMA questionnaire. Not only will you know where you stand, but you'll also receive regular emails with helpful advice and gain access to numerous benefits through our partners. It’s a big help in taking you to the next level, whether you’re a business starter or another kind of entrepreneur. May the digital force be with you!
The importance of social media
Online communication
There are many ways to interact with your customers efficiently and build a relationship of trust. You can build that relationship every day through your website, digital contacts and, of course, social media. Don’t miss out! They are the best way to increase your visibility. Instagram, LinkedIn, Facebook, TikTok: each has its own characteristics, its distinct audience and its own objectives. There are various techniques to master: posting attractive content, announcing news and adapting the tone of the message to the target audience. You can even add targeted sponsored content to expand your community. The cost depends on your budget and ambitions and is 100% tax-deductible. With the help of our experts, you can gain exposure to a huge number of potential followers who are just waiting to discover you.
Digital marketing
Creating content, sending emails and refining your website are all forms of digital marketing. Any initiative that strengthens your business and expertise is important.
- Social media: post regularly, including announcements and news. Each step builds customer loyalty and expands your customer base.
- On the web: set up a comprehensive, practical and user-friendly website, and continue to improve it with regular updates.
- Emails: target your messages and recipients and use practical tools to define your audience and manage your campaigns. For example, our partner's platform Joyn allows you to build customer loyalty while collecting data so that you can launch personalised campaigns and offers.
- Results analysis: ensure that you have a good search ranking, measure the impact of your traffic etc. – many software packages and platforms allow you to evaluate your digital impact.
CentralApp to create your website quickly and easily, Joyn to build customer loyalty and launch marketing initiatives, Axepta BNP Paribas to manage your electronic payments, and more besides. Discover all the benefits of the Starters Kit!